1. 上海摄影图片
上海滩影视旅游拍摄基地,位于东阳市横店城北,屏湖路南面,都督路西侧,依傍着南江。以20世纪30年代至40年代的老上海为主要原型,着意恢复老上海当时十里洋场的旧时风情,展示老上海独特的融万国建筑于一处的海派风格。
2. 上海的摄影
欧陆式风格
优先推荐:圆明园路、威尼斯小镇、上生新所
其次推荐:格乐利雅结婚会所(好几家,推荐龙吴路那家)、泰晤士小镇
民国&古文化风格
优先推荐:思南公馆、新天地
其次推荐:松江广富林文化遗址、田子坊、金山枫泾古镇、朱家角。展厅风格
优先推荐: 上海玻璃艺术馆、上海星空艺术馆
其次推荐:宜家和NITORI家具店
校园风格
优先推荐:市区的华师大
其次推荐:松江大学城(其中可以选一些具有建筑特色的大学)
3. 上海摄影图片社
王开照相馆,地址在上海市南京东路这是在上班海市民中口碑最好的照相馆,档次也是很高的,很多贵人、艺术家或者遇到人生大事,例如拍结婚照、舞台表演艺术照等都会觉得选择王开照相馆最好、最有面子。
改革开放后二壬开照相馆又重新装修,档次更高了。
4. 上海的摄影作品
上海的婚纱摄影工作室和影楼都很多,好的也很多,重要的是比较、对比,和挑选自己偏爱风格。
其实说实话,感觉工作室没有影楼拍的好,影楼的实力比较强,服装造型、人员设备,人才引进,风格样式,场景创立等都比工作室好一点,工作室专注于某一风格的拍摄,假如是恰好喜欢的,那还好,假如不是,风格变化不了,只能将就了。
5. 上海个人摄影
上海之巅拍照的时候,我们可以选取更好的风景作为背景,然后让摄影师帮我们摆些造型,并且让这些摄影师为我们提供更好看的衣服和更搭配的头饰以及皮鞋等等,然后拍摄的照经过修图就可以
6. 上海摄图网
大部分人认为学平面设计,需要学3-5年,但其实不是这样的。
平面设计自学需要从简单的理论基础开始,学习基本的设计软件,掌握基本的设计技能那就是自学的最重要的步骤。
下面让我们一起来学习吧!
了解平面设计
简单来说,平面设计就是一种用美术的方法描述一个企业或产品的过程。极具创意的设计可以为品牌的个性创造出更加丰富的层面。既然是用“美术”的方法,美术知识还是绕不过去的难点。一听说要学美术,没有个三五年的功力怎么能玩转?很多入不了门的小伙伴就在这一步被吓回去了。
漫漫几个世纪的美术史不必全部啃下来,只需要熟悉业革命之后才建立起来的设计史体系。三个重要的设计革命运动了解一下(工艺美术运动、新艺术运动、装饰艺术运动)重要的设计流派和理论知识记一下。对于理论和历史知识感兴趣的小伙伴们,一本理论教材推荐给大家,尹定邦老师的《设计学概论》这本书可能有些枯燥,但对于设计史的梳理方法还是有可取之处的。
对于美术有更高追求的小伙伴不妨在网上搜集“纪录片《西方艺术史》(全六集)(哔哩哔哩网站)”的公开课资源,长远来讲,这对提升审美很有帮助,了解西方艺术的脉络后看展逛艺术馆博物馆的也不会再一头雾水了。
同时根据所处行业/岗位不同,会涉及到以下内容,同时它们也是相互穿插交错着的,大家也不必太过纠结分类是否合理:
1.印刷类设计:需要学习一些印前技术知识,比如:名片、VIP卡、宣传单(也叫DM单)、海报等。
2.户外喷绘类设计:店招、灯箱、吊旗、海报、舞台背景等。
3.包装类设计:还需要学习产品包装材质、外形、尺寸、刀模等专业知识。
4.品牌类设计:企业VIS设计、logo设计、字体设计,这对矢量图形软件有非常掌握才能胜任。
5.web类设计:网页设计、U设计、淘宝店铺装修,通常还会学习到html+css3方面的行业知识。
设计的基础
学习平面设计最重要的就是基础,而下面三点就是我们必须掌握的基础,只有掌握好基础,在以后的学习中就会事半功倍。
素描基础
光影、结构、透视
美术知识并不只是单纯指“画画”,只要掌握基础的素描基础就可以,学画画可以教我们用美术的眼光来观察和分析客观世界,素描基础为之后独立设计提供的实用工具。学习素描能锻炼我们造型的能力,是积累视觉元素的一种方式,平面设计则是通过构图、造型、配色来表现设计与创意。因此,学好素描,在设计时能迅速的表现自己的设计风格, 传递自己的设计信息与理念。
学习顺序
要动手画一画,经过一至两周的学习后,理解并画出类似的概念图。 绘画的能力是难以速成的,需要日积月累的练习。练习的方法可以从临摹基本的几何体开始慢慢增加难度到静物、组合静物、人物速写、肖像、半身像,按照这个顺序循序渐进。
素描学习方法
其实学习素描基础,比起看理论书不如找课跟着画跟着练学的快。《中国美术视频网》等美术教育网站有大量传统的素描学习资源;另外豆瓣上有一个关于自学素描的《小触手的书房》的小站,也有很多国内外的教学视频。
素描基础建议学习时间:可以学习一至两周。
三大构成
所谓"构成”是一种造型概念,其含义是将不同形态的几个以上的单元重新组构成一个新的单元。三大构成是平面设计的基础,必须掌握。
平面构成
平面构成主要在二度空间范围之内 ,以轮廓线划分图与地之间的界线,描绘形象。它所表现的立体空间并不是真实的三维空间,而仅仅是图形对人的视觉引导作用形成的幻觉空间。
色彩构成
色彩构成即色彩的相互作用,是从人对色彩的知觉和心理效果出发,用科学分析的方法,把复杂的色彩现象还原为基本要素,利用色彩在空间、量与质上的可变幻性,按照一定的规律去组合各构成之间的相互关系,再创造出新的色彩效果的过程。
立体构成
立体构成是使用各种材料将造型要素按照美的原则组成新立体的过程。立体构成的构成要素是点线、面、体、色彩和空间诸方面。它的形成仍然是形式美诸法则,如对比调和、对称均衡、比例节奏、韵律、多样、统一等,重要的是通过设计创造意境。
学习建议
建议学习时间:三大构成建议和素描基础一同学习,学习时间一到两周,关于三大构成的学习书籍,重磅推荐(日)朝仓直已的《艺术设计》系列,这套丛书共有《艺术●设计的立体构成》《艺术设计的平面构成》,《艺术●设计的色彩构成》,《艺术●设计的光构成》,《艺术.设计的纸的构成》5本。
版式知识
版式设计原理
关于版式设计,两本书推荐给大家,一本是(日)伊达千代的《版面设计的原理》,这本书有五章一、建立条例;二、添加变化;三、突出强调;四、设计技巧;五、颜色搭配。这本很适合作为入门的基础,其优点是本书的结构条理清晰,不足是书中的例子有些过时。
所以,搭配美国设计师John McWade的《超越平凡的平面设计》系列来看非常合适。《超越平凡的平面设计》本书先全面地讲解平面设计的基本知识,然后分享了实用的设计方法和技巧。它的出色之处在于它详细解读了许多完整的设计案例----包括宣传册、新闻简报、网页、幻灯片等。
建议学习时间
版式设计原理是比较重要的,特别是对于我们后面的设计来说,所以推荐可以用两周的时间进行学习。阶段建议:了解版式设计原则,比如什么是版心、什么是边距、两者之间的作用是什么等等。熟练掌握排版设计的常用版式,好的作品搭配适合的版式才能帮助我们展示出创意的最佳视觉效果。
自学的途径
对于平面设计的学习途径,无论你是从看书学理论出发,还是从软件的学习开始,只要你走在学习的路上那么最后一定会完成自己的梦想。
通过书籍自习
自学最好的途径之一就是通过自己阅读相关书籍,来掌握一定的设计基础,而掌握了设计基础才是最终设计之路长短的关键,下面推荐几本对于平面设计基础非常有帮助的几本书。
设计初级阶段
在设计刚刚开始的初级阶段,除了大量的练习,更应该多学习基础,下面推荐在自学阶段必须阅读的两本书籍,大家可以自行购买阅读,在阅读中最好用笔记本记录起来,方便之后的设计中可以运用。《配色设计原理》作者是日本奥博斯科编辑部,通过简明易懂的作品,学习实用又系统的配色原则。将具体的设计案例进行修改前后对比,然后分析如何使用配色,让作品更具有效果和表现力。
《写给大家看的设计书》出自一位世界级设计师罗宾威廉姆斯(Robin Williams)之手,将优秀设计的秘诀归纳为对比、重复、对齐和亲密性四条基本原则,并用简洁通俗、幽默生动的文笔,同时配大量前后对比的实例图解和设计练习(并提供解答),直观而清晰地传授给读者。
平面设计进阶
经过前期的学习,我们已经掌握了一定的平面设计的基础,那么我们可以学习优秀的案例,在这些案例中可以让自己的设计增添色彩,同时可以学习美术内容,例如插画、油画等,可以整加对于色彩的配色,对在平面设计实践里有很大的帮助。对绘画追求比较高,不满足于只画瓶瓶罐罐,想学画人物的小伙伴,可学习《伯里曼人体结构》,这本书是插画设计必刷宝典。
《版式设计原理●案例篇》是由四个设计师合著完成,本书从版式结构、文字要素、色彩、图片、网页版式五个章节,将很多设计法则中的成功案例和失败案例进行对比,引导读者思考什么才是更好的版式设计。当读者完成思考后在文章的下一页给出作者的观点,并指出对应的设计要点。这样让读者带着问题去思考,通过案例对比的方法快速而牢固地掌握版式设计的基本原理。
书籍自学建议
通过初阶和进价的学习,我们已经养成了阅读平面设计书籍的好习惯,那么在书籍阅读的过程中要保持随时做笔记的好习惯。养成定期买书充实自己的好习惯,做设计如果不看书持续学习,创意总是有枯竭的一天,看书可以保持灵感。
通过软件自学
视频课程的学习,通常是以软件操作,以及实战案例的学习作为切入点,这也算是学习平面设计,最快速入行的捷径吧。
photoshop
PS是设计软件最基础也是最重要的,作为平面设计师,只要你需要和位图打交道, Ps在设计工作流程中一定是占主导的作用。在初学PS时要力求把每个工具的使用以及图层、蒙版、通道三大核心知识掌握通透,以便往后学习高阶的PS实例教程能够知其所以然,学习PS要坚持对照教程每天练习,同时需要掌握快捷键的使用。
推荐PS入门教程(3套)
第①套:《PS大神通关教程》作者:祁连山,是免费的PS教程。若要学习,前往平面设计学习日记网,拉到底部点击即可学习。第②套:《敬伟ps教程》作者:敬伟。这部PS教程内容丰富,扫除知识盲点。第③套:《Photoshop CS6零基础入门教程》,作者:田婧。课时13个小时,教程涵盖图层、蒙版、通道三大基础,以及工具滤镜、动画、路径等命令的使用,能让初学者彻底掌握PS的操作技法。
illustrator/CorelDRAW
AI是做矢量图的最便捷常用的软件,除了AI外,在一些偏工业化的设计中,矢量软件CorelDRAW
也时常用到。
indesign
是一款简单快捷的排版软件,适用于书籍、画册、杂志、宣传单等需要规范排版的项目。
辅助类软件
Ae、Pr、FI和Lr都可以作为平面设计辅助软件。Ae是视频后期处理必不可少的软件,号称能动的Ps。对于UI和动效方向Ae也是必须掌握的实用软件。Pr是音视频剪辑最常用的软件之一。Flash是交互式矢图和Web动画的常用软件,可以和Dw配合做网站设计,也可以和矢量软件配合做动画动效等。Lightroom是一款非常专业的图形图像软件,在摄影时使用最多。比起PS,它可以加快对图片后期处理的速度。
软件自学建议
在学习这些基础软件的时候,一定要先了解这些软件框架,再此基础上对照课程的内容来多次练习,就可以很好的将这些软件应用,最重要的是要运用好快捷键,因为在后面的设计环节,这些快捷键的使用会让我们的设计时间事半功倍。
PS快捷键
学习设计经验
平面设计最重要的学习途径,就是看别人的经验/教程/分享自学平面设计,下面这些分类都是学习的途径。
公开课平台
网易公开课:中国美术学院素描课程
网易公开课:早期平面设计历史讲坛
网易公开课:什么是艺术设计?
网易公开课:平面设计基础,视觉设计的核心原则
中国大学MOOC(幕课):最好的在线课程学习平台
Coursera:全世界最好的课程
优酷网:《啊!设计》,日本设计科教部片
设计文化课
BBC纪录片:《Design for Life Season》
TEDTalk的纪录片:《我的字体人生My life in typefaces》
哔哩哔哩视频:柳冠中教授系列视频
优酷视频:“中国创意”产品设计大赛全国院校巡回讲座第一站一华东理工
优酷视频:“中国创意”产品设计大赛全国院校巡回讲座第五场一上海理工大学
爱奇艺视频:让设计师们揪心的视频,据说好多设计师看哭了
平面设计教程
勤学网,职业技能高效学习平台: u.qinxue.com/z17921/774 (对我帮助甚大。)
敬伟PS教程: www.jingweips.cn (无微不至,讲解细致)
虎课网,我的设计自学神器: huke88.com/?.. (建议人手与个全站通终身VIP)
翼狐网,平面设计VIP专区: yihuu.com/ip/... (国内最早一批线上CG教育网)
46PS网: 46ps.com/
网络10大热门PS教程排行榜: http://ps.xxriji.cn/
设计素材资源
平面广告设计模板:https://ibaotu.com/guanggao/?spm=kd(直接拿来就用)设计师生不逢时,被临时委派任务,又赶时间时,通常只能直接套版成品,但又要避免侵权,所以这个网站必须收下。帮助你快速出图的设计利器:
千图网:https://www.58pic.com/
千库网:https://588ku.com/
我图网:https://www.ooopic.com/intro/about/show/
非凡图库:https://www.lvmeng.cn/
素材中国:http://www.sccnn.com/map.html
图片类资源
优质的图片资源对于平面设计老师而言也非常的重要,下面这些是有大量优秀图片的网站。
花瓣鼻祖:https/huaban.com/pins/3444996216
昵图网:https://www.nipic.com/
素材网:http://www.sccnn.com/
摄图网:https://699pic.com/
中国新闻网:https://www.chinanews.com.cn/
汇图网:https://www.huitu.com/
包图网:https://ibaotu.com/
设计交流网站
平面设计也必须学习优秀的经验,好的经验会让设计少走弯路,下面这些网站都可以学习到设计师们分享的经验。
站酷:https://www.zcool.com.cn/
思否:https://segmentfault.com/
优设-UISDC:https://www.uisdc.com/
京东设计中心:https://jelly.jd.com/
设计癖:https://www.shejipi.com/
腾讯CDC:https://cdc.tencent.com/
UI中国:https://www.ui.cn/list.html
学ui网:https://www.xueui.cn/
中国设计在线:http://www.ccdol.com/hangye/designer/
自学方法
对于通过这些进行自己学习,那么有以下方法推荐:
第一,多听优秀的设计课,特别是名校设计师的课,从不同的角度去看设计,会让自己的设计与众不同。第二,多掌握素材,在上面推荐的平台去了解最新的设计素材,只有掌握好设计的素材,才可以在这些基础上创作出更好的设计作品,多积累初材料,应用时会有才永远有灵感。第三,建立自己的素材库,好的素材永远都在不断更新,只有建立自己的素材库才会更好的创作。
最后学习建议
平面设计的学习需要日积月累,同学们在学习的过程中,需要多次练习,保持每天一练习,收集灵感、画草图是在平面设计生涯里需要每天练习的, 并且在练习中最重要的就是要练习软件,软件一定是要保持每天练习,熟悉快捷键会让完成设计作品,长期以往,我们一定会自学成才!创作出好作品!
%3Chowto_content%3E[{"type":"paragraph","attrs":{"is_abstract":true},"children":[{"type":"text","text":"大部分人认为学平面设计,需要学3-5年,但其实不是这样的。","id":""}],"text":"","id":"doxcnekuegM6uowU44vERdIqXbg"},{"type":"paragraph","attrs":{"is_abstract":true},"children":[{"type":"text","text":"平面设计自学需要从简单的理论基础开始,学习基本的设计软件,掌握基本的设计技能那就是自学的最重要的步骤。","id":""}],"text":"","id":"doxcnWSQS8uskgqMUshjoQtP2Uc"},{"type":"paragraph","attrs":{"is_abstract":true},"children":[{"type":"text","text":"下面让我们一起来学习吧!","id":""}],"text":"","id":"doxcnyC8QeIymYc06oTvprTShSg"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"了解平面设计","id":""}],"text":"","id":"doxcnyeuUM8a802ickVVzOIAyof"},{"type":"paragraph","children":[{"type":"text","text":"简单来说,平面设计就是一种用美术的方法描述一个企业或产品的过程。极具创意的设计可以为品牌的个性创造出更加丰富的层面。既然是用“美术”的方法,美术知识还是绕不过去的难点。一听说要学美术,没有个三五年的功力怎么能玩转?很多入不了门的小伙伴就在这一步被吓回去了。","id":""}],"text":"","id":"doxcniuGiMiAuEUAsC03rQK460b"},{"type":"image","attrs":{"height":449,"note":[{"type":"text","text":"了解平面设计","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/7515c51e749d45e3a494055a9fba1405","width":696},"text":"","id":"doxcnQOuG4uI2COAmEN4DclGvhf"},{"type":"paragraph","children":[{"type":"text","text":"漫漫几个世纪的美术史不必全部啃下来,只需要熟悉业革命之后才建立起来的设计史体系。三个重要的设计革命运动了解一下(工艺美术运动、新艺术运动、装饰艺术运动)重要的设计流派和理论知识记一下。对于理论和历史知识感兴趣的小伙伴们,一本理论教材推荐给大家,尹定邦老师的《设计学概论》这本书可能有些枯燥,但对于设计史的梳理方法还是有可取之处的。","id":""}],"text":"","id":"doxcnm46yo8WogMkOc7rzX4Bs3e"},{"type":"image","attrs":{"height":500,"note":[{"type":"text","text":"了解平面设计","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/0622e05de8744c81b6029442efdf5c51","width":355},"text":"","id":"doxcnogQQKMQA4QiMwP0uUltvqc"},{"type":"paragraph","children":[{"type":"text","text":"对于美术有更高追求的小伙伴不妨在网上搜集“纪录片《西方艺术史》(全六集)(哔哩哔哩网站)”的公开课资源,长远来讲,这对提升审美很有帮助,了解西方艺术的脉络后看展逛艺术馆博物馆的也不会再一头雾水了。","id":""}],"text":"","id":"doxcn2mGeqy8MUyigaokPKxJR0b"},{"type":"image","attrs":{"height":306,"note":[{"type":"text","text":"了解平面设计","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/78528e400c40479faac406117751c52d","width":449},"text":"","id":"doxcnGGAyOCYkQUOK0LOHxLUSrb"},{"type":"paragraph","children":[{"type":"text","text":"同时根据所处行业/岗位不同,会涉及到以下内容,同时它们也是相互穿插交错着的,大家也不必太过纠结分类是否合理:","id":""}],"text":"","id":"doxcn6i64gS68a4KmeZ20TjT2SL"},{"type":"paragraph","children":[{"type":"text","text":"1.印刷类设计:需要学习一些印前技术知识,比如:名片、VIP卡、宣传单(也叫DM单)、海报等。","id":""}],"text":"","id":"doxcnmWAqWmWEoSC64BtUIS3KXf"},{"type":"paragraph","children":[{"type":"text","text":"2.户外喷绘类设计:店招、灯箱、吊旗、海报、舞台背景等。","id":""}],"text":"","id":"doxcniisO2MyyoqWkEprMxTUIrc"},{"type":"paragraph","children":[{"type":"text","text":"3.包装类设计:还需要学习产品包装材质、外形、尺寸、刀模等专业知识。","id":""}],"text":"","id":"doxcnQOoOeciOq2kCuCDaS644Qf"},{"type":"paragraph","children":[{"type":"text","text":"4.品牌类设计:企业VIS设计、logo设计、字体设计,这对矢量图形软件有非常掌握才能胜任。","id":""}],"text":"","id":"doxcnygA8eKK2Y28QaoxHCEALgd"},{"type":"paragraph","children":[{"type":"text","text":"5.web类设计:网页设计、U设计、淘宝店铺装修,通常还会学习到","id":""},{"type":"text","text":"html","id":""},{"type":"text","text":"+css3方面的行业知识。","id":""}],"text":"","id":"doxcnosaCuU0AcGMoN2FlFBnxgi"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"设计的基础","id":""}],"text":"","id":"doxcna4KWWcw2OSiUqiq3HX8CAb"},{"type":"paragraph","children":[{"type":"text","text":"学习平面设计最重要的就是基础,而下面三点就是我们必须掌握的基础,只有掌握好基础,在以后的学习中就会事半功倍。","id":""}],"text":"","id":"doxcnKo0g6uoe0GIyUNcNIe2y2d"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"素描基础","id":""}],"text":"","id":"doxcn884E8cu08KCuCsPmFLh7Hb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"光影、结构、透视","id":""}],"text":"","id":"doxcnSks4EYuq68KKY3fZdvt8Ef"},{"type":"paragraph","children":[{"type":"text","text":"美术知识并不只是单纯指“画画”,只要掌握基础的素描基础就可以,学画画可以","id":""},{"type":"text","text":"教我们用美术的眼光来观察和分析客观世界,素描基础为之后独立设计提供的实用工具。","id":""},{"type":"text","text":"学习素描能锻炼我们造型的能力,是积累视觉元素的一种方式,平面设计则是通过构图、造型、配色来表现设计与创意。因此,学好素描,在设计时能迅速的表现自己的设计风格, 传递自己的设计信息与理念。","id":""}],"text":"","id":"doxcnioyKQIUouks4YflBQAaAuc"},{"type":"image","attrs":{"height":509,"note":[{"type":"text","text":"光影、结构、透视","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/6e149b75a58248c5b21b2115a58698d3","width":640},"text":"","id":"doxcniMwSim2qimIg4trNegL4kh"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"学习顺序","id":""}],"text":"","id":"doxcnoMwsuKWmUo6cs3hO4lXhGg"},{"type":"paragraph","children":[{"type":"text","text":"要动手画一画,经过一至两周的学习后,理解并画出类似的概念图。 绘画的能力是难以速成的,需要日积月累的练习。练习的方法可以从临摹基本的几何体开始慢慢增加难度到静物、组合静物、人物速写、肖像、半身像,按照这个顺序循序渐进。","id":""}],"text":"","id":"doxcns6Uy6KYIEYg0CE6hTszDyh"},{"type":"image","attrs":{"height":405,"note":[{"type":"text","text":"学习顺序","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/04c5119c334a4932b13d4a1647196d43","width":720},"text":"","id":"doxcnUCwuKymeWS2C21thdsjpih"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"素描学习方法","id":""}],"text":"","id":"doxcnIWeacQuokuWCiGyZAB65Ih"},{"type":"paragraph","children":[{"type":"text","text":"其实学习素描基础,比起看理论书不如找课跟着画跟着练学的快。《中国美术视频网》等美术教育网站有大量传统的素描学习资源;另外豆瓣上有一个关于自学素描的《小触手的书房》的小站,也有很多国内外的教学视频。","id":""}],"text":"","id":"doxcn0Oa2kaoi4WeWhGmCqKewTY"},{"type":"image","attrs":{"height":467,"note":[{"type":"text","text":"素描学习方法","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/ce0dfb54652f4ffe988b7eefd3b8e8bd","width":720},"text":"","id":"doxcnQYoaSgscws4QatbLsV14vY"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"素描基础建议学习时间:","id":""},{"type":"text","text":"可以学习一至两周。","id":""}],"text":"","id":"doxcneaiqeqeA6qiCCen51WqSRf"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"三大构成","id":""}],"text":"","id":"doxcn8qY0qmicQE8wCuvHN4BuPg"},{"type":"paragraph","children":[{"type":"text","text":"所谓"构成”是一种造型概念,其含义是将不同形态的几个以上的单元重新组构成一个新的单元。三大构成是平面设计的基础,必须掌握。","id":""}],"text":"","id":"doxcnE0igyiGEMCAqMhc38Iq7zs"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"平面构成","id":""}],"text":"","id":"doxcnU4WEEkcwAsquENueVlQ3Cf"},{"type":"paragraph","children":[{"type":"text","text":"平面构成主要在二度空间范围之内 ,以轮廓线划分图与地之间的界线,描绘形象。它所表现的立体空间并不是真实的三维空间,而仅仅是图形对人的视觉引导作用形成的幻觉空间。","id":""}],"text":"","id":"doxcngAwiSw0g4EkqWstsiTIkHm"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"色彩构成","id":""}],"text":"","id":"doxcn8me4gcqq6KsKm87sSZQJee"},{"type":"paragraph","children":[{"type":"text","text":"色彩构成即色彩的相互作用,是从人对色彩的知觉和心理效果出发,用科学分析的方法,把复杂的色彩现象还原为基本要素,利用色彩在空间、量与质上的可变幻性,按照一定的规律去组合各构成之间的相互关系,再创造出新的色彩效果的过程。","id":""}],"text":"","id":"doxcnGwAKsgIwqiMG0cSgmHj21f"},{"type":"image","attrs":{"height":500,"note":[{"type":"text","text":"色彩构成","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/85116b4093174efda6f1937d7dc1e533","width":484},"text":"","id":"doxcngug8CU0mciKmWQh83WlSue"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"立体构成","id":""}],"text":"","id":"doxcnAIegusICQuekY1pWa1mh5b"},{"type":"paragraph","children":[{"type":"text","text":"立体构成是使用各种材料将造型要素按照美的原则组成新立体的过程。立体构成的构成要素是点线、面、体、色彩和空间诸方面。它的形成仍然是形式美诸法则,如对比调和、对称均衡、比例节奏、韵律、多样、统一等,重要的是通过设计创造意境。","id":""}],"text":"","id":"doxcn2wwagAeoA8AuemF8CO23Xe"},{"type":"image","attrs":{"height":384,"note":[{"type":"text","text":"立体构成","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/1c06913033c841ec8bdfcff094402bd8","width":500},"text":"","id":"doxcnoG4U0WqAMw2SIwAxNKeE7Y"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"学习建议","id":""}],"text":"","id":"doxcnYG8GAOoqCkUSENu5SkfpDc"},{"type":"paragraph","children":[{"type":"text","text":"建议学习时间:三大构成建议和素描基础一同学习,学习时间一到两周,关于三大构成的学习书籍,重磅推荐(日)朝仓直已的《艺术设计》系列,这套丛书共有《艺术●设计的立体构成》《艺术设计的平面构成》,《艺术●设计的色彩构成》,《艺术●设计的光构成》,《艺术.设计的纸的构成》5本。","id":""}],"text":"","id":"doxcn0QCIkoWUSYim6fiHgHEfMd"},{"type":"image","attrs":{"height":397,"note":[{"type":"text","text":"学习建议","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/adeed8ac5f2044ebb04fef27a8de302b","width":345},"text":"","id":"doxcniAGWMymIyIeMwbaGMMMADc"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"版式知识","id":""}],"text":"","id":"doxcnOo4Iq0gWeIgEWUj3xChdYd"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"版式设计原理","id":""}],"text":"","id":"doxcn0qsa2Ii20Wc6ky568Gawn4"},{"type":"paragraph","children":[{"type":"text","text":"关于版式设计,两本书推荐给大家,一本是(日)伊达千代的《版面设计的原理》,这本书有五章一、建立条例;二、添加变化;三、突出强调;四、设计技巧;五、颜色搭配。这本很适合作为入门的基础,其优点是本书的结构条理清晰,不足是书中的例子有些过时。","id":""}],"text":"","id":"doxcnyiGw6mA8CSwIclbWI5OABe"},{"type":"image","attrs":{"height":523,"note":[{"type":"text","text":"版式设计原理","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/bbf4aafa450845f7bca6af3adb4f026b","width":387},"text":"","id":"doxcnSUkscuU2a02IkJVu7xL9Zf"},{"type":"paragraph","children":[{"type":"text","text":"所以,搭配美国设计师John McWade的《超越平凡的平面设计》系列来看非常合适。《超越平凡的平面设计》本书先全面地讲解平面设计的基本知识,然后分享了实用的设计方法和技巧。它的出色之处在于它详细解读了许多完整的设计案例----包括宣传册、新闻简报、网页、幻灯片等。","id":""}],"text":"","id":"doxcnAmSKM6wmAg4K2DVLWuMhzd"},{"type":"image","attrs":{"height":416,"note":[{"type":"text","text":"版式设计原理","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/20710bed44c741d88c99bbb59c593589","width":366},"text":"","id":"doxcn4E8aYYsMSGQieYOZ0NwHGd"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"建议学习时间","id":""}],"text":"","id":"doxcnI6s0KWcyYAWMoVcdXkTISh"},{"type":"paragraph","children":[{"type":"text","text":"版式设计原理是比较重要的,特别是对于我们后面的设计来说,所以推荐可以用两周的时间进行学习。","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"阶段建议:","id":""},{"type":"text","text":"了解版式设计原则,比如什么是版心、什么是边距、两者之间的作用是什么等等。熟练掌握排版设计的常用版式,好的作品搭配适合的版式才能帮助我们展示出创意的最佳视觉效果。","id":""}],"text":"","id":"doxcnEAuW4C42o8sUsd9HyaRkKd"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"自学的途径","id":""}],"text":"","id":"doxcnKUWICqOIIgcS6jqIWybe3c"},{"type":"paragraph","children":[{"type":"text","text":"对于平面设计的学习途径,无论你是从看书学理论出发,还是从软件的学习开始,只要你走在学习的路上那么最后一定会完成自己的梦想。","id":""}],"text":"","id":"doxcnwGwAAIeyi8AscS4yKDkDtb"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"通过书籍自习","id":""}],"text":"","id":"doxcnwUUIaQks8yCwYFceTMrvjb"},{"type":"paragraph","children":[{"type":"text","text":"自学最好的途径之一就是通过自己阅读相关书籍,来掌握一定的设计基础,而掌握了设计基础才是最终设计之路长短的关键,下面推荐几本对于平面设计基础非常有帮助的几本书。","id":""}],"text":"","id":"doxcnAKMqyWKsImSUcj2g8DQENc"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"设计初级阶段","id":""}],"text":"","id":"doxcn4WAm8Oko4mm0WMf5JITLjh"},{"type":"paragraph","children":[{"type":"text","text":"在设计刚刚开始的初级阶段,除了大量的练习,更应该多学习基础,下面推荐在自学阶段必须阅读的两本书籍,大家可以自行购买阅读,在阅读中最好用笔记本记录起来,方便之后的设计中可以运用。《配色设计原理》作者是日本奥博斯科编辑部,通过简明易懂的作品,学习实用又系统的配色原则。将具体的设计案例进行修改前后对比,然后分析如何使用配色,让作品更具有效果和表现力。","id":""}],"text":"","id":"doxcnaowqIgAiA0sqS4tOKQdTfe"},{"type":"image","attrs":{"height":1034,"note":[{"type":"text","text":"设计初级阶段","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/94b142410f1646349b48f301337e2683","width":720},"text":"","id":"doxcnMAMOM2gkyQSuI5m9zy0b2c"},{"type":"paragraph","children":[{"type":"text","text":"《写给大家看的设计书》出自一位世界级设计师罗宾威廉姆斯(Robin Williams)之手,将优秀设计的秘诀归纳为对比、重复、对齐和亲密性四条基本原则,并用简洁通俗、幽默生动的文笔,同时配大量前后对比的实例图解和设计练习(并提供解答),直观而清晰地传授给读者。","id":""}],"text":"","id":"doxcniaOsOKSAW6ci8DtwgWI27f"},{"type":"image","attrs":{"height":1040,"note":[{"type":"text","text":"设计初级阶段","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/087ebff6ebad48beba78032452b5e5d5","width":720},"text":"","id":"doxcnkOcKWM8Mi8qyiuxw2XbO02"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"平面设计进阶","id":""}],"text":"","id":"doxcnEg2GwmgAoS884mY71gjwRe"},{"type":"paragraph","children":[{"type":"text","text":"经过前期的学习,我们已经掌握了一定的平面设计的基础,那么我们可以学习优秀的案例,在这些案例中可以让自己的设计增添色彩,同时可以学习美术内容,例如插画、油画等,可以整加对于色彩的配色,对在平面设计实践里有很大的帮助。对绘画追求比较高,不满足于只画瓶瓶罐罐,想学画人物的小伙伴,可学习《伯里曼人体结构》,这本书是插画设计必刷宝典。","id":""}],"text":"","id":"doxcn2IkEaqSWMwygiGKbHyGodh"},{"type":"image","attrs":{"height":500,"note":[{"type":"text","text":"平面设计进阶","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/10c04f03f8d745bea1299ed5b1213685","width":500},"text":"","id":"doxcn2AYe4S2KGMQIgqvVF2W8rb"},{"type":"paragraph","children":[{"type":"text","text":"《版式设计原理●案例篇》是由四个设计师合著完成,本书从版式结构、文字要素、色彩、图片、网页版式五个章节,将很多设计法则中的成功案例和失败案例进行对比,引导读者思考什么才是更好的版式设计。当读者完成思考后在文章的下一页给出作者的观点,并指出对应的设计要点。这样让读者带着问题去思考,通过案例对比的方法快速而牢固地掌握版式设计的基本原理。","id":""}],"text":"","id":"doxcn82GsEKcy8IkQsiH03lKfob"},{"type":"image","attrs":{"height":934,"note":[{"type":"text","text":"平面设计进阶","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/9597de02bc704068812e38b388d2e13a","width":720},"text":"","id":"doxcnMCEK2ICoq6uqUHTjz4dDP1"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"书籍自学建议","id":""}],"text":"","id":"doxcnqwgCCI6uwsGMKGN4D5Itgd"},{"type":"paragraph","children":[{"type":"text","text":"通过初阶和进价的学习,我们已经养成了阅读平面设计书籍的好习惯,那么在书籍阅读的过程中要保持随时做笔记的好习惯。养成定期买书充实自己的好习惯,做设计如果不看书持续学习,创意总是有枯竭的一天,看书可以保持灵感。","id":""}],"text":"","id":"doxcnEK2q0y6yoQOGfuLAPdwjGA"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"通过软件自学","id":""}],"text":"","id":"doxcnm6ooMmgK2KUcXUhsobWUtL"},{"type":"paragraph","children":[{"type":"text","text":"视频课程的学习,通常是以软件操作,以及实战案例的学习作为切入点,这也算是学习平面设计,最快速入行的捷径吧。","id":""}],"text":"","id":"doxcnQgcCUIcOAusAsJVfpFyZKe"},{"type":"image","attrs":{"height":244,"note":[{"type":"text","text":"通过软件自学","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/988dbbc4fa8f4dadb12dc105c3682fd9","width":553},"text":"","id":"doxcn0QyKai4KYSaouomU381VLb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"photoshop","id":""}],"text":"","id":"doxcn8gIwSCeWckKwm2icicmW1g"},{"type":"paragraph","children":[{"type":"text","text":"PS是设计软件最基础也是最重要的,作为平面设计师,只要你需要和位图打交道, Ps在设计工作流程中一定是占主导的作用。在初学PS时要力求把每个工具的使用以及图层、蒙版、通道三大核心知识掌握通透,以便往后学习高阶的PS实例教程能够知其所以然,学习PS要坚持对照教程每天练习,同时需要掌握快捷键的使用。","id":""}],"text":"","id":"doxcnCEICimoy4AGusDCwtuxWnd"},{"type":"image","attrs":{"height":331,"note":[{"type":"text","text":"photoshop","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/f982b98db0e841eab911c023c1045f89","width":690},"text":"","id":"doxcnIOqkgoSYuYacE5bAyEXu4d"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"推荐PS入门教程(3套)","id":""}],"text":"","id":"doxcnYqig626MmWMIq86U81w9Yf"},{"type":"paragraph","children":[{"type":"text","text":"第①套:《PS大神通关教程》作者:祁连山,是免费的PS教程。若要学习,前往平面设计学习日记网,拉到底部点击即可学习。第②套:《敬伟ps教程》作者:敬伟。这部PS教程内容丰富,扫除知识盲点。第③套:《","id":""},{"type":"text","text":"Photoshop","id":""},{"type":"text","text":" CS6零基础入门教程》,作者:田婧。课时13个小时,教程涵盖图层、蒙版、通道三大基础,以及工具滤镜、动画、路径等命令的使用,能让初学者彻底掌握PS的操作技法。","id":""}],"text":"","id":"doxcn6KCsWAAaSys4W2qZXDDRHb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"illustrator/CorelDRAW","id":""}],"text":"","id":"doxcnAWO2CkQomowcysNyzqLnWb"},{"type":"paragraph","children":[{"type":"text","text":"AI","id":""},{"type":"text","text":"是做矢量图的最便捷常用的软件,除了AI外,在一些偏工业化的设计中,矢量软件CorelDRAW","id":""}],"text":"","id":"doxcnQAOIgMKYkMaCstZJztVbfc"},{"type":"paragraph","children":[{"type":"text","text":"也时常用到。","id":""}],"text":"","id":"doxcnyE0wUsUiyka0uCrtLemuqd"},{"type":"image","attrs":{"height":512,"note":[{"type":"text","text":"illustrator/CorelDRAW","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/56bcc1b74c4043fba3c4dade564846c0","width":512},"text":"","id":"doxcnGSUkSEcSGmQswBSDkX1e3e"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"indesign","id":""}],"text":"","id":"doxcnckOEsue0GggMEHmxcOZ4Eb"},{"type":"paragraph","children":[{"type":"text","text":"是一款简单快捷的排版软件,适用于书籍、画册、杂志、宣传单等需要规范排版的项目。","id":""}],"text":"","id":"doxcncYQeqKssYU0EOGCfsZXWeb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"辅助类软件","id":""}],"text":"","id":"doxcnMe64kOCqQ0SCuGzFPWgZne"},{"type":"paragraph","children":[{"type":"text","text":"Ae、Pr、FI和","id":""},{"type":"text","text":"Lr","id":""},{"type":"text","text":"都可以作为平面设计辅助软件。Ae是视频后期处理必不可少的软件,号称能动的Ps。对于","id":""},{"type":"text","text":"UI","id":""},{"type":"text","text":"和动效方向Ae也是必须掌握的实用软件。","id":""},{"type":"text","text":"Pr","id":""},{"type":"text","text":"是音视频剪辑最常用的软件之一。Flash是交互式矢图和Web动画的常用软件,可以和","id":""},{"type":"text","text":"Dw","id":""},{"type":"text","text":"配合做网站设计,也可以和矢量软件配合做动画动效等。Lightroom是一款非常专业的图形图像软件,在摄影时使用最多。比起PS,它可以加快对图片后期处理的速度。","id":""}],"text":"","id":"doxcnM8scYIci4OGY6B9qMdUzNe"},{"type":"image","attrs":{"height":480,"note":[{"type":"text","text":"辅助类软件","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/5f12d9eb4b4048bc96f5d91ff9262eef","width":680},"text":"","id":"doxcn0o44CKAYimOS89tAhxw95f"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"软件自学建议","id":""}],"text":"","id":"doxcnM2aKCsG0AUo4KqdAo6dsCh"},{"type":"paragraph","children":[{"type":"text","text":"在学习这些基础软件的时候,一定要先了解这些软件框架,再此基础上对照课程的内容来多次练习,就可以很好的将这些软件应用,最重要的是要运用好快捷键,因为在后面的设计环节,这些快捷键的使用会让我们的设计时间事半功倍。","id":""}],"text":"","id":"doxcnIw0USMaS0AcSuqNLRE4v9b"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"PS快捷键","id":""}],"text":"","id":"doxcnCQi2icCyOsGcwbRQJgKecf"},{"type":"image","attrs":{"height":2300,"note":[{"type":"text","text":"软件自学建议","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/8c4528c4d22a4e44b880c129ec3b2e4a","width":1178},"text":"","id":"doxcnAQeEkckY4IsOcNa0ycUTqb"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"学习设计经验","id":""}],"text":"","id":"doxcnIgyIwyOKQ2uQu6yM0n5ZTg"},{"type":"paragraph","children":[{"type":"text","text":"平面设计最重要的学习途径,就是看别人的经验/教程/分享自学平面设计,下面这些分类都是学习的途径。","id":""}],"text":"","id":"doxcnGkqmgQk42awYqGkwpUfkEc"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"公开课平台","id":""}],"text":"","id":"doxcnYyEQSa62EmAcKqXLIPWN0d"},{"type":"paragraph","children":[{"type":"text","text":"网易公开课:中国美术学院素描课程","id":""}],"text":"","id":"doxcngAukEsk2iwYcSQUsev6u6b"},{"type":"paragraph","children":[{"type":"text","text":"网易公开课:早期平面设计历史讲坛","id":""}],"text":"","id":"doxcnAqA4EWYOMyoqsFpzeGbg4b"},{"type":"paragraph","children":[{"type":"text","text":"网易公开课:什么是艺术设计?","id":""}],"text":"","id":"doxcnE2cYQMc4qaqi8fgT4zB8Mc"},{"type":"paragraph","children":[{"type":"text","text":"网易公开课:平面设计基础,视觉设计的核心原则","id":""}],"text":"","id":"doxcnOiEWwycyc0Uk8pUtUQzkBg"},{"type":"paragraph","children":[{"type":"text","text":"中国大学MOOC(幕课):最好的在线课程学习平台","id":""}],"text":"","id":"doxcnmeEygcOquYwCeevERMqHYd"},{"type":"paragraph","children":[{"type":"text","text":"Coursera:全世界最好的课程","id":""}],"text":"","id":"doxcnQQGKqM8y4GW8ANrCBy18Yf"},{"type":"paragraph","children":[{"type":"text","text":"优酷网:《啊!设计》,日本设计科教部片","id":""}],"text":"","id":"doxcn8Kc6EaIIemy2eqVApMIotg"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"设计文化课","id":""}],"text":"","id":"doxcnAiCmKUMSiK6ms1igtyb5cd"},{"type":"paragraph","children":[{"type":"text","text":"BBC纪录片:《Design 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u.qinxue.com/z17921/774 (对我帮助甚大。)","id":""}],"text":"","id":"doxcnImGOQCuCGIEUwbHCWSgmic"},{"type":"paragraph","children":[{"type":"text","text":"敬伟PS教程: www.jingweips.cn (无微不至,讲解细致)","id":""}],"text":"","id":"doxcncYkS0ysyyoM60yJW1Jxu5f"},{"type":"paragraph","children":[{"type":"text","text":"虎课网,我的设计自学神器: huke88.com/?.. 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(国内最早一批线上CG教育网)","id":""}],"text":"","id":"doxcnCgQskQ8aE0UAaMj9mCqGOe"},{"type":"paragraph","children":[{"type":"text","text":"46PS网: 46ps.com/","id":""}],"text":"","id":"doxcnkGGSKYcSmAgs8LFMl64RWh"},{"type":"paragraph","children":[{"type":"text","text":"网络10大热门PS教程排行榜: 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并且在练习中最重要的就是要练习软件,软件一定是要保持每天练习,熟悉快捷键会让完成设计作品,长期以往,我们一定会自学成才!创作出好作品!","id":""}],"text":"","id":"doxcn2GWSYusYOygOo3DaEnQW3b"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"doxcneUUI4Wy28kUAKOXZ9HgpBg"}]%3C%2Fhowto_content%3E